The Campaign
PAID AND EARNED INFLUENCER OUTREACH
Working with What Boy Games, I was responsible for the paid and earned outreach campaign for the 1.0 Steam release of Trials of Fire. The campaign focussed on the deckbuilding and competitive card game community, due to the challenging nature of Trials of Fire. For the sponsored content, I handled all contracts with content creators and agencies as well as the payout and management of sponsored budget. Stats for the campaign can be found below:
-Over 200,000 earned YouTube views over the launch campaign
-Over 2,100 earned Twitch CCV over the launch campaign
-Over 75,000 YouTube views and 5,500 Twitch CCV from the sponsored campaign
-Over 100,000 impressions from sponsored content social media posts
CAMPAIGN TESTIMONIAL
“No one knows the card game space like Neon Bedlam. The successful launch of Trials of Fire hinged on our ability to engage key partners and influencers. Lewis’ understanding of the indie landscape is unparalleled and his determination to get us the results that we needed made all the difference.”
– Dax, Developer, Whatboy Games