I worked with Netflix and Honest PR for the launch of Oxenfree II: Lost Signals on PC, PlayStation, and Nintendo Switch. My involvement in the campaign was for earned influencer outreach in the UK. Due to the very targeting approach of this campaign, I focussed on working with content creators with a high chance of conversion based on their communities. Some campaign stats can be found below.

-Over 70,000 earned YouTube views from the outreach campaign

-Over 800 earned Twitch CCV from the outreach campaign

-Content published by PC, Nintendo Switch, and PlayStation influencers