I worked with Saber Interactive And Honest PR on the European outreach for Evil Dead: The Game. Due to the IP of the title, I had to follow KPIs on the outreach targets, which required me to research and find a lot of new targets. The stats from my outreach are below:

-Over 150,000 earned YouTube views in the opening week 

-Over 5,500 Twitch CCV from earned content in the opening week

-A total of 260,000+ YouTube views and 8,400+ Twitch CCV over 4 weeks of campaign outreach