EARLY ACCESS LAUNCH CAMPAIGN
I joined the Draft of Darkness early access launch campaign just 4 weeks prior to its release. The campaign included both press and content creators outreach. The early access launch was very successful, due to the diverse content that was published for the release. Some stats for the campaign are below:
-Announcement article and early access review from PC Gamer.
-Over 150,000 earned YouTube views in the opening week of launch
-Over 1,500 Twitch CCV in the opening week of launch
-Over 210,000 earned YouTube views and 2,000 earned Twitch CCV in the opening month of launch
“I was immensely happy to work with Neon Bedlam for the Early Access launch of Draft of Darkness. Thanks to their outreach campaign, the game gained a significant amount of media presence within the week of its launch. I was extremely satisfied with their work. They were always in contact with me to keep me updated about the campaign. I’m looking forward to working with them more in the future.”
– Berker Sonmez, Developer, Crawly Games