The Campaign


I worked with D20 studios on the early access launch of Abalon (originally titled Summoners Fate). I was very involved with the development process of the title, as well as the marketing. I helped D20 overall with the in-game UI and progression system for the launch with detailed mock-ups and feedback.

For the marketing of Abalon, I recorded and edited their early access trailer. The outreach for the title included pitching Abalon to press outlets as well as content creators. Some stats for the campaign can be found below:

-Over 240,00 earned YouTube views from the early access campaign

-Over 1,400 earned Twitch CCV over the launch campaign

-Over 50,000 YouTube views and 1,500 Twitch CCV from the sponsored campaign

-Over 50,000 impressions from sponsored content social media posts


“Neon Bedlam went above and beyond my expectations of marketing consultant. I consider Lewis a full-fledged member of my team who provides integral support on all aspects of our project. Both chilled and professional, Lewis has a unique way of making you feel excited, at-ease and invigorated with every discussion. Neon Bedlam doesn’t just market games – Lewis genuinely helped make our game better and get it the audience attention it deserves.”

– Ross Przybylski, CEO of D20 Studios

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