Streamer Outreach

Streaming has become one of the most influential forms of marketing in the video game industry. We’ve worked with thousands of streamers in setting up both paid and free streams, showcasing games to their communities and audiences.

Many streamers have spent years building up a loyal community, so having them showcase your game to an audience already invested in the genre is a brilliant way to build both attention and excitement around your game’s launch.


-Tailored outreach to streamers who fit the marketing profile of your game

-Management and handling of game keys, including tracking of each key

-The collection of all coverage data, including viewership, hours streamed, stream times and stream interactions


Do sponsored streams really work?

In short, yes.

However, this answer is very dependant on the type of game you are developing. If you have a fun multiplayer game in the works, one that has unique moment-to-moment gameplay and is a blast to watch then there’s a good chance it will pick up some traction on Twitch.

If you’re currently working on a story-heavy, spoiler-filled game then a streamer outreach will potentially have a hindrance to your campaign, as once viewers have indulged in the story there’s little reason for them to actually buy your title.

How much to streamers charge for a stream?

This is by far the most common question we are asked when working on a streamer outreach campaign.

Unfortunately, there is no definitive answer. Streamers are free to charge what they wish for their time in playing your game. This can range from $50 per stream to $2000 per stream.

Over the years I have worked with a very large pool of streamers and know their going rates. When outreaching to new streamers I understand what’s a ‘good deal’ for your title, taking viewership, streaming categories, and community interaction into consideration.