Launch Campaigns

Planning and optimising a strategic launch campaign is one of the most important pieces of your game’s PR strategy. We’ve worked with many developers on setting up and running successful launches.

From game consolidation to streamer and press outreach, every step of this complex campaign is vital if you want your title to make the splash it deserves.

WHAT OUR LAUNCH CAMPAIGNS INCLUDE

-Game Consultation

-Community Management

-Streamer & Content Creator Outreach

-Press Outreach

-Press Release Distribution (Release Date & Game Release)

QUESTIONS WE GET ASKED ABOUT A GAMES LAUNCH

WHEN SHOULD WE START OUR LAUNCH CAMPAIGN?

Unfortunately, there is no straight forward answer here. You should start ‘marketing’ your game and increasing its traction on social media as early as possible, especially if you’re looking to build a community through channels like Discord, Reddit, and Twitter.

In regard to the lead up to your game’s launch, we recommend you get plans in place 4-6 months before the planned release date. Our launch campaign services are a 3-month contract that takes full control of the PR reigns, allowing you to focus on the development of the game.

WILL A LAUNCH CAMPAIGN SELL MORE COPIES OF MY GAME?

In short, yes.

Having a structured PR and outreach plan in place leading up to the launch of your title will help bring some attention to the game, which, in turn, will help increase the potential sales.

However, if your game has been in development for several years and you’ve done very little to build a community on social media or get people excited for your game, don’t expect a launch campaign to be your saving grace.

DO WE NEED TO PAY UPFRONT FOR YOUR LAUNCH CAMPAIGN SERVICE?

No, you don’t even need to pay a deposit!

We understand that most independent game studios work on a shoe-string budget and the last thing we want to do is put financial pressure on a dev team leading up to the launch of their game.

We offer several payment plans, including not paying a penny until you receive your first ‘game paycheck’.