Kickstarter Campaigns

Kickstarter is one of the most popular platforms for developers to push for the final funding they need to make their game a reality. The growth in popularity of hosting a Kickstarter campaign has also meant the competition has become more fierce than ever.

Our Kickstarter plan helps you build a campaign tailored to your game; providing insight on target audiences, advice on your Kickstarter page and funding target as well as a social media plan to help you get the attention (and funding) you deserve.

WHAT OUR KICKSTARTER CAMPAIGN INCLUDES

-Planning of Kickstarter page and breakdown of the funding target

-Press releases throughout the campaign (announcement/funded)

-Outreach to press and content creators

-Campaign social media plan with insight to target audiences and channel trends

QUESTIONS WE GET ASKED ABOUT OUR KICKSTARTER CAMPAIGNS

WILL A KICKSTARTER CAMPAIGN HELP ME MARKET MY GAME?

No!

This question gets asked too many times!

Of course, there are examples where this is the case like Shenmue III or Broken Age, but in reality, Kickstarter is a terrible way to ‘market’ your game.

You should only use the platform if you’re genuinely looking for funding for your title. Running a Kickstarter campaign is a lot of work so if you’re looking for an ‘easy marketing hit’ look elsewhere.

SHOULD I OFFER A DEMO WITH MY KICKSTARTER CAMPAIGN?

If possible, yes.

Offering a demo is a great way to get a community excited about your game. It can offer backers a piece of mind, knowing that what they are backing has made significant progress as a game.

However, don’t just put a demo out for the sake of it. If a demo is available then 90% of backers will play before they back, if the demo feels underdeveloped or offers a poor playing experience you’re going to steer more backers away than what you’re going to gain.